Brown Thomas has opened a new €12 million, 62,000sq ft destination store in Dundrum Town Centre. Media reports suggest a full-scale capitalist Elysium of Goop-style vitamin injections, a space for wellness masterclasses and access to a team of beauty stylists who promise to “awaken your highest self”, which they presumably do through the medium of primer or eyelash enhancer.
For shoppers who can’t really face the shopping part, there’s a concierge service to pick them up at home, drive them to the centre, hand them pretty things to buy and drop them home again.
