The festive season is officially upon us and the big supermarkets have already begun rolling out their festive adverts – from aliens to carrots.
But, there’s one particular Christmas ad that has really gotten people talking after its release earlier today, November 11.
This morning, Aldi revealed its its full length advert featuring Kevin the Carrot, Ebanana Scrooge and England footballer Marcus Rashford in the role of Marcus Radishford.
According to the Liverpool Echo, the advert is a Dickensian-style take on A Christmas Carol, and follows the story of Christmas loathing Ebanana Scrooge, who is reminded of the joys of the festive season by Kevin the Carrot.
The animated story introduces viewers to a medley of fruit and vegetable characters – including Marcus Radishford, Tiny Tom, Peas and Goodwill and Kevin’s Dickensian family.
However, there’s one particular feature which some viewers have hailed as genius, but if you don’t look closely, you could quite easily miss it.
Eagle-eyed viewers have spotted Cuthbert the Caterpillar, famed for his high-profile battle with of Mark and Spencer’s Colin the Caterpillar – being arrested by two lemon police officers.
The moment makes fun of the ‘Battle of the Caterpillars’, which started earlier this year when Marks and Spencer started legal action against Aldi, arguing that the supermarket’s Cuthbert the Caterpillar cake infringes M&S Colin the Caterpillar’s trademark.
Shoppers who spotted the joke took to Twitter to share it with friends, with many people praising the advert and saying Aldi had “won the Christmas ad game.”
“I absolutely love A Christmas Carol and this is such a great advert. Complete with Cuthbert the Caterpillar being arrested at the start,” one viewer tweeted.
Another added: “Check out Cuthbert getting arrested in the background! I aspire to be as savage a marketer as Aldi.”
“Cuthbert the Caterpillar being arrested by sour lemons in the background… @AldiUK have just won the Christmas ad game,” a third wrote.